In the News
ETC Sign adds new GLOW to Pittsburgh Skyline May 07,2007 | |
| Since its inception in 1998, the Carnegie Mellon Entertainment Technology Center has embraced theming and branding as core to its mission and curriculum. During that time, however, one would have been hard-pressed to actually find the ETC on campus. That is because there was never signage marking the ETC's physical location. All of that change this past week when a magnificent new emblem was added to the Pittsburgh skyline in the form of Carnegie Mellon University's first neon sign.
As far as anyone is aware, this is the first sign of its kind in Pittsburgh. While other signs feature LEDS, this sign features computer-generated, programmable LED patterns. This programming capability allows the sign to feature myriad design-scapes created by students, faculty, and staff of the Entertainment Technology Center. While the name Carnegie Mellon glows a constant red, the ETC logo has the capability of transforming into literally thousands of different colors and patterns. The Entertainment Technology Center lettering is not illuminated.
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Affixed now to the western façade of the Carnegie Mellon building in the Pittsburgh Technology Center are three distinct signs. The center piece of this signage is a giant ETC logo measuring 8 feet 6 inches in diameter and illuminated by 450 LEDs. Directly above the logo are the words Carnegie Mellon carved in 3 feet tall red lettering spanning 14 feet from end-to-end, while beneath the logo is spelled out Entertainment Technology Center in black letters each standing 14 inches tall.