Jessica Trybus

Jessica serves as Special Faculty at Carnegie Mellon University's Entertainment Technology Center (ETC) where -first as a graduate student then as teaching faculty - she has been leading and contributing to University initiatives related to combining education and gaming technologies since 2002. Her leadership of “games-for-learning” development has contributed to Carnegie Mellon’s recognition as a pioneer in using game-based learning to teach people of all ages more effectively. Additionally in this role, Jessica was a founder of Pittsburgh’s “kids and creativity” education group, which is now formalized and has attracted national funding for digital technology projects benefitting children.
Jessica is also the founder of Simcoach Games (founded as Etcetera Edutainment), a Carnegie Mellon spin off company that delivers serious games - SIM (simple interactive measurable) COACH solutions - to organizations for assessing, training and coaching large workforces. The company, where she continues to serve as CEO, has been developing successful commercial applications of game-based learning software since 2005 that are being used within Fortune 500 companies across several industries and by tens of thousands of workers. In 2009, Jessica was honored with an Ernst and Young’s Entrepreneur of the Year award.
Jessica is also a sought after advisor who regularly consults with large corporations on how to effectively engage and communicate to the next generation of workforce. She has spoken at many international conferences –dealing with innovative technology, gaming, workforce safety and productivity, and education - primarily on the topic of using gaming technology for learning and training.
Jessica also currently serves on various boards, including The Beckwith Institute (an organization related to the University of Pittsburgh Medical Center focusing on innovation in patient care), and The Andy Warhol Museum.
Prior to Simcoach Games and Carnegie Mellon, Jessica was in Silicon Valley working with early-stage web and technology companies including AltaVista, which in the late 90s was the premier search engine dot-com.
Jessica received her bachelors at Cornell University and her graduate degree at Carnegie Mellon University.

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