Media
This section of the book covers the variety of media that are typically involved in cross-media communications. The chapters are organized into the four primary types of media in order to examine the characteristics of each and how best to integrate them into a cohesive and engaging experience. We start with textual, then proceed through electronic, to digital, and end with environmental. Examples of each are provided to illustrate our discussion.
Chapter 3 – Textual Media
Books, Magazines, Comics
Chapter 4 – Electronic Media
Television, Movies, Music
Chapter 5 – Digital Media
Games, Web, Interactive Media
Chapter 6 – Environmental Media
Theme Parks, Performance, Merchandise, Mobile