Genres
This section discusses genre and how issues specific to each genre influence design and development decisions. It is arranged into chapters that examine eight primary genres in use today. Granted these can blur, but these genres give us a nice basis from which to discuss cross-media communications. Case studies of each type show how cross-media can be a powerful way to create an engaging and compelling experience.
Chapter 7 – Entertainment
and Art
Leisure, Fun, Meaningful
Chapter 8 – Education and Training
Engaging, Teaching, Learning
Chapter 9 – Activism and Public Relations
Involved, Message, Community
Chapter 10 – Marketing and Advertising
Sales, Buzz, Hype