Week 5: Quarters, and Bye-Bye Blimp

Alas! Like Week 4, Week 5 involved some backtracking. While researching blimps at the beginning of the week, we found that a blimp that would be small enough to float among the crowd at a baseball game would not be able to fight the kind of winds that often blow through outdoor stadiums – so...

Week 3: Decisions, Decisions

Now that the team had decided to use a blimp as an interaction platform (in addition to fan smartphones and occasionally the Jumbotron), the next step was to decide what those interactions would be. In order to do that, we first had to decide on a sport on which to focus. After extensive research into...

Week 2: Bring In the Party Blimp

As of this week, highlights are definitely out. Our research from Week 1 and the beginning of Week 2 indicated that many apps (YinzCam, VenueNext, FanPic, etc.) already provide live highlights to fans in stadium seats. Additionally, analytics from these apps reveal that the highlight feature is hardly ever used: in the 49ers stadium, for...