Archive for January, 2013

Newsletter 2: Black and White

Newletter for Project Heidegger Week 2  in PDF format

Week Overview

Our focus this week was once more primarily on conceptualization and brainstorming, and we continue to gather information from our OCCO contacts regarding the ultimate direction of our project. With this week came several new and unexpected—though provocative—permutations of what our project goals should be, and we’ve striven to remain versatile and undaunted as our client’s expectations crystallize.

Newsletter Photo Week 2


We began the week by making final preparations for a pitch presentation that was to be delivered to Rich Hilleman. After honing our proposals with feedback from Jiyoung and Carl, we delivered our three pitches, each based on our original project goals delineated in last week’s newsletter: rEAdy, a matchmaking utility based on personality, needs, and play habits; Virtual mEA, an evolving EA avatar system and sandbox environment; and rEAlm, an interactive, explorable EA theme park and archive. Rich saw potential in our first pitch, the rEAdy system, and instructed us to create a data collection and game-recommendation system using it as a framework. We returned to brainstorming that afternoon and categorized several possibilities concerning what type of data we wished to collect and what features we might wish to include in our system. The next day, Ben informed us that our project goals had been further refined and specified, and that we’d instead be using cooperative gameplay as a parameter for collecting data from Dead Space 3, using the data we collect to somehow build player interest in Army of Two: The Devil’s Cartel, and creating a data visualization and recommendation system which would connect to EA’s Origin service. With these new directives in mind, we met again, at the close of the week, with Rich, Ben, and Zach, an EA data analyst.

Next Week

Though this week was one of flux and transition, by next week our target should be finalized. We aim to study cooperative player topics and trends, solidify a list of data types that we’re interested in gathering from Dead Space 3, and then split into two teams: one which will design a small, sample Dead Space 3 level (with the assistance of a designer from Visceral Games) used to capture data so that we can test our hypotheses, and one which will begin creating the system we’ll use to collect and parse the data.

Newsletter 1: Origin

Newsletter for Project Heidegger Week 1 in PDF format

Week Overview

Our inaugural week has been one of acclimation and intense ideation: the Electronic Arts campus is a grand and inspirational environment, and it’s perhaps taken us as long to adjust to the uniqueness of our setting as it has to develop our project during our daily brainstorming sessions. Our first client meeting occurred at the week’s beginning, and it served as the origin of the creative journey upon which we are united.

Newsletter Photo Week 1


As a team, we are embedded within EA’s Office of the Chief Creative Officer, or OCCO, which is an R&D department that incubates new platforms and technologies, fosters fresh talent and visiting students (such as us), and assists in solving developmental issues that arise throughout EA. Our client representatives are Ben Medler, the office’s Technical “Visual” Analyst, and Richard Hilleman, EA’s Chief Creative Officer. The goal of our project is to design an information collection and visualizaton system or a global metagame that connects EA games, franchises, and genres that heretofore existed in a state of disconnection; data, game mechanics, and narrative are the tools with which we should construct our experience. Our project should emphasize user history, storytelling, and customizability, and it should be personally important to the user. Our final deliverable will likely be a convergence of a large-scale design document, simulations of significant facets of our project, and at least one functional and refined segment of what will almost certainly be a product of immense scope.

 Progress & Plans

Next Wednesday, the 23rd, our team will pitch three project proposals to Ben and Richard, and their decision will dictate our direction for the semester. We brainstormed in four, two-hour increments to determine and define our pitch subjects, and we’ll work over the weekend, as well as with Jiyoung and Carl next week, to ensure that we’re exceptionally prepared and professional. The establishment of scheduling and meeting routines will soon begin!