12 Movies; 22 Showings - Zoolander, Shallow Hal, Serendipity, Attack of the Killer Tomatoes, The Royal Tenenbaums, The Majestic, Ocean's Eleven, Harry Potter, Lord of the Rings, Vanilla Sky, Amelie, and Black Hawk Down. 2 Earth Theater showings for children between the ages 7 and 14 and their parents. 2 lounge/club appearances at 1814. Guests between 21 and 30. Phase out of actual beachball. Movie Observations Audiences size varied widely between films Audience attitude varied between films Mirror without effects made some audience members comment on being uncomfortable Mirror with effects seemed to break down behavioral barriers Audience members played enthusiastically with beach ball Audience members moved to see effects on screen Audience member got up in front of audience Interesting things happened Guests enjoyed themselves but "didn't know what to do" Earth Theater Observations Children very forgiving, they like most anything. Enjoyed the chicken character and Barnyard Bonanza game. Grasped concept of play for Magic Volleyball if not the meaning of the scores. Shared their milk and cookies with us. Club/Lounge Observations People very receptive (especially people under the influence). Enjoyed general effects very much, though still thought interactive parts cool. Competetive game did not work well, better just to have general objects to interact with. Mentioned having more distorting effects to further "mess with their minds." Expanded Venues: McConomy Auditorium Earth Theater 1814 (Lounge in Strip District)