Archive for September, 2009

Trip to Google!

Monday, September 28th, 2009 posted by ben

Google Group shot - In front of a cafeteria

On Thursday (9/17/09) we all traveled to the main Google campus in Mountain View, CA where we received a fantastic tour of the grounds by CMU alum, Derek Parham.

Even at first glance, I could tell that Google’s campus was going to different from the typical collection of office complexes and business environments. On the map of the location that we printed with our directions, courtesy of Google of course, I could see solar panels lining some rooftops in the campus. As we pulled in to the parking lot, I saw more electric car stations in one place than I have ever seen in my life (6+). During our walk to the meeting spot, I saw numerous employees riding company bikes from building to building and little streams or pools of water located outside the entrance to numerous locations. The layout and overall “feel” of the place felt right. It is a hard thing to describe but I felt like Google’s campus represented the successful business campuses of the future and ideologically stood separated from the almost stodgy feeling that other software companies emanated.

Google Group Shot - Android and Cupcakes

Throughout the day, I started to get a feel for the overall mindset and corporate culture of Google. It is both inspiring and intimidating. Google seems hell bent on rewriting the book on business both in relation to the products they release and the way in which they treat their employees.

On the surface, Google does everything they can to make their employee’s happy and working as efficiently as possible. On campus they have over 10 restaurants and eating areas that serve a wide range of meals and all are offered completely free of charge (they even have their own garden to use as a food source). Employees also have access to an on-site dry cleaner, infinity pool, gym (with trainers), dog parks(s), hair stylists, and recreation areas. All of their buildings utilize natural light as much as possible and are all extremely green and surprisingly inviting. Google clearly wants their employees to be happy at work, but their work ethic goes even further and specifically accommodate the differences between individual’s work preferences.

Google Group Shot 2 - Sign

Employees work performance is not assessed based on the amount of face-time they put in at work. Individuals are assessed on their accomplishments and performance throughout a year and as long as they succeed in their goals they can work from wherever they feel most comfortable. Of course they need to come in for meetings and whatnot but I think I would find that freedom simultaneously refreshing and intimidating (in a good way). It puts pressure on people to show results but lets them find a way that fits their work preferences best. I think Google’s business philosophy makes sense as they seem to put their employee’s happiness and personal preferences above all else except quality work performance.

We had a chance for a brief Q&A with Derek at the end of the day and I had to ask about how Google has changed over the past five years, what was Google focusing on financially, and what were some projects didn’t find the popularity that was expected of them.

Q&A Session

He said that the main thing that had changed over the past years is how big the company had become. Google has grown enormously over the past five years and the culture in the company has changed from the small-business feel that it once had even though it strives to maintain that feeling of closeness. Google’s main financial focus at the moment is finding a good revenue stream which completely makes sense considering their somewhat bizarre release/development mindset. He also talked about a small number of products that didnt quite find the audience they needed like their Second Life “game” Lively and their social networking site orkut which is only popular in India and Brazil for whatever reason.

All in all it was a fantastic and enlightening trip to what I believe is one of the most important companies in the world and, from all I learned, they are poised to continue to hold this status for some time to come.

Thanks Derek!
Ben

Fall 2009 Quarter Presentations

Wednesday, September 23rd, 2009 posted by carl

Video of the presentations.
iDev first, followed by ORCAS at 17:45.

Project iDev – Introduction

Monday, September 21st, 2009 posted by ben

iiiidesign logoProject iDev is a student pitched project focused on developing innovative games for the iPhone and iPod Touch mobile devices, publishing these games to the app store, and building the framework that will enable us to continue creating games as an independent design collective.

After much debate we have decided to call our team iiii design: a collective composed of four game designers exploring new areas of meaningful play on the iPhone and iPod touch mobile devices.

Everyone has just started week 5, and we have been able to get a ton of content completed in the first four weeks. We decided to develop prototypes both individually and as a team to help us learn how to program Objective C, work with X code, use some open source engines, get acquainted with the SDK, and delve into experimental gameplay as much as possible.

We have developed eight prototypes and continued to polish and develop two of them that we feel deserve a little more love. We have posted information about our prototypes on our website blog. Our next step will be developing a full game by 1/2s and ramping up our marketing and business efforts.

Keep checking the ETC_SV blog or our project website (www.iiiidesign.com) to see how we are progressing or feel free to get in touch with us on our contact page in regards to anything related to iPhone development, our project, or the Silicon Valley ETC campus.

Cheers,
Ben
Producer – Designer
iiii design

ETC SV Visits the California Academy of Science

Tuesday, September 15th, 2009 posted by Harmon

During the first week of the Fall 2009 Semester, the ETC Silicon Valley teams went on a field trip to the California Academy of Science in Golden Gate Park, San Francisco.  We met with Mr. Tom Kennedy at the employee entrance.  He immediately took us to the planetarium, where we watched a spectacular film about astronomy and the search for planets capable of sustaining life.  Following the film, Mr. Kennedy gave us a back stage tour of the planetarium and the production studio underneath.  After a brief introduction to the production team, Mr. Kennedy was kind enough to explain the collaborative efforts the Academy has with other planetariums around the globe.

Aquarium Tank

Aquarium Tank

After the tour, both teams took time to view the museum.  Although the size of the Academy is surprisingly modest the collection of animals and exhibits is enormous.  On the lower level, the Academy has an aquarium with fish from around the world.  Despite the large number of exotic fish, the main exhibit on the floor is the albino alligator.
On the main floor, opposite of the planetarium, there is a large enclosure that is home to the four-story rainforest exhibit.  The exhibit takes us on a spiraling ascent into the canopy of rainforests where birds and butterflies roam free within a dome, and where we were treated to a 360-degree view of the other creatures in the exhibit.  Once we reached the top of the rainforest canopy, an elevator plunged us down into a flooded Amazon rainforest.  We passed through the underwater tunnel with a view of the rainforest above.

GECKO!

Gecko

In addition to the rainforest, the main floor is home to a number of other exhibits.  There is an Altered State exhibit, which focuses on climate change and the impact on California.  Similarly there is another exhibit focused on Darwin’s visit to Galapagos.  Each exhibit relies on both the traditional poster method of displaying information and on interactive platforms.  The final exhibit on the floor is the Africa Hall.  This exhibit is unique because it integrates traditional museum dioramas of stuffed animals with live animals.  The main attraction is the African penguins, which reside at the end of the hall, in a large glass enclosure.

Roof of the Academy

Roof of the Academy

Higher floors are home to the 3D movie experience “Bugs!” as well as the Naturalist Center.   The most fascinating part of the entire building is on the roof.  The Academy’s living roof consists of local San Francisco plants covering the undulating “hills”.  This roof has become such an icon for the Academy and the city that the C.A.o.S. team has decided to use it for our poster and half sheet.
Our visit to the Academy was a fantastic opportunity to see a part of the city as well as a great example of how to meld various science disciplines under the same roof.  The C.A.o.S. team is eager to start work, and both teams had a fantastic time enjoying everything the California Academy of Science had to offer.

Guest Lecture: Carl Rosendahl!

Thursday, September 3rd, 2009 posted by aaron

Carl's Talk

Carl

On Tuesday 09/01/2009 our own Carl Rosendahl gave us a sneak peak into the presentation he would be giving as a keynote at the 2009 International Symposium for Arts and Contents in Seoul, South Korea.  The talk was called: Building a World Class Animation Studio and the Impact of Advanced Technology on the Entertainment Industry, and it chronicled the life of a company that Carl founded: Pacific Data Images (PDI), as well as touched on four key points on the way that technology is going to affect and influence entertainment in the future.

PDI is widely known today for its partnership with Dreamworks and the feature length computer generated films like ANTZ and Shrek, but as Carl detailed in his talk, it was a long road to the eventual goal of the feature length film.

PDI got its start making broadcast graphics, aka those floating nameplates in between the commercial break and the television show.  These small projects allowed PDI to fund their own company’s growth.  The company was founded with capital raised by friends and family and then each project was funded by revenue from the previous work, allowing PDI to forgo the need for outside investment.  Additionally the creation of these graphics were a great opportunity for PDI to set a foundation of quality in their work.

The company moved to the next technologically viable stepping stone, which was creating computer generated animation for commercials and other short works.  Many of the animated icons from the late 80′s early 90′s were animated by PDI, some notables including: the Pillsbury Doughboy, the Scrubbing Bubbles, and Crest Sparkle dancers, and many more.  Commercials were an important advancement for PDI, because it was their first opportunity to tackle the creative challenge of storytelling using CGI, through character creation and short plot development afforded by commercials.

The projects continued to evolve in terms of scope as well as medium, as the integration of CGI made its way into the realms of music videos and film effects, and PDI was always at the forefront of the development of new CGI technologies.  One example is the popular ‘morphing’ effect (as seen in the Michael Jackson music video ‘Black or White’), that PDI mastered and delivered to many different clients along the way.

It was at this point that the idea of a feature length animated feature began to feel within reach, and PDI began searching for partnerships that shared this goal.  They found that partnership with Dreamworks, where they were able to collaboratively create ANTZ, and then Shrek, both full feature length and totally computer generated.  Having achieved his goal, Carl would up selling PDI to Dreamworks in the year 2000 to pursue other ventures.

The second part of Carl’s talk was focused on the Impact of Technology on the Entertainment Industry.  In it he discussed the trend toward quality that occurs when a medium become threatened by other media.  Quality is often sacrificed for convenience of consumption, but quality goes up quickly when new forms of entertainment are introduced.  Additionally he spoke about the possibilities of global production, via the availability of software and global closeness generated by the internet and communication technology, which also speaks to increased quality and quicker production.  The advancement of technology has shown that storytelling does not need be linear by definition, as the introduction of interactivity within media such as film and video games have proven that stories can change depending on the user interacts with them.  And finally, social interaction online has become an overwhelming phenomenon just waiting to be harnessed for the purposes of entertainment.

Overall the talk was a great look into the history of a successful startup, from which many lessons could be learned, as well as a collection of helpful insights into he future of entertainment from a guy that knows a thing or two about looking ahead.