Archive for March, 2011

A Taste of Digital Chocolate

Wednesday, March 30th, 2011 posted by tatyana

Last week we braved the rain and heavy wind to visit Digital Chocolate in San Mateo. Their office is cleverly hidden in a cluster of office buildings near the San Mateo Commons Shopping Center but with our amazing Google Maps navigation skills, we were able to find it in no time. Digital Chocolate is a social games developer founded by Trip Hawkins in 2003 and to date, their offices span all over the world with locations in Spain, India, Finland, and Mexico.

Their newest game on Facebook is Zombie Lane in which you smack zombies with a shovel, or home-made flaming boxing gloves while trying to rescue your significant other, your dog, and survive in the zombie-infested future.

Our visit was pretty informal with Saurin and Paul leading the Q&A followed by a short presentation from their GDC talk. Some interesting points were brought up such as the benefit of free-to-play games versus set-price games. In free-to-play, a player doesn’t have a limit on how much they can spend. Of course only a small percentage of players purchase in-app items but those who do might spend significantly more than if they just paid the set price. This behavior, Digital Chocolate shared with us, is called whale capturing. Another game design insight they shared with us when looking to design your game is to look for what’s missing, see if there is a market for your product and to go niche instead of trying to appeal to everyone. Thank you, Digital Chocolate, for a wonderful visit!

Digital Chocolate

Vote for Ethereal!

Tuesday, March 29th, 2011 posted by carl

You can vote here for Ethereal on IGN’s “The Next Game Boss.”
They are Oppressor X Castle (Ethereal)

Ethereal on “The Next Game Boss” for IGN

Tuesday, March 29th, 2011 posted by carl

More IGN Prime: VGU Free Previews Videos

ETC at GDC 2011

Sunday, March 27th, 2011 posted by anmoln7

The 2011 Game Developer’s Conference (GDC) was held at the Moscone Center in San Francisco, California. I like many other ETC students chose to attend this particular conference because this is the largest gathering of video-game development professionals, companies, students and enthusiasts. Game developers present their work and share useful information through talks, presentations, and expos. This was also a great place for the ETC family to reunite, students from the Silicon Valley Campus, Pittsburgh Campus, faculty and alumni were all present. GDC also provides attendees with tremendous networking opportunities through the expo, after hours parties and simple conversations.

There were tons of sessions to choose from based on varying subjects like business, audio, game design, programming, visual art and monetization.

A lot of people debate on whether to attend sessions or to network with industry professionals. So I tried to do both. It always helps if you have a planned schedule (doing some research on the talks and the speakers always helps) for the conference so you can at least attend the talks that you really want to attend and still have time to talk to some industry professionals, learn from their experiences and ask them questions. People were eager to share what they knew from their experiences in the industry with others and were also interested  in learning the work of other people. The GDC slogan of “Learn  Network Inspire” really hits the mark in describing what the conference is all about. One of my favorite presentations from this year’s GDC were the IGF/GDC Awards 2011.

One of the ETC teams from the Silicon Valley Campus – Team Ethereal presented their medieval combat game at the Expo, they received some good feedback from the industry and were encouraged on by the ETC folks present.

All in all GDC is a great way to know about the current status of the video-game industry and it also provides insight into the direction the gaming industry is headed in and future technologies. It also allows you to meet and talk to industry professionals which one might not be able to do in their day to day life, you may well also get a chance to speak to your industry idol! I would highly recommend it to anyone interested in the gaming industry to attend it, it’s totally worth your time and effort. I think after attending my first GDC it has also provided me with guidelines on how to attend my next GDC, so I am highly looking forward to attending the conference again next year!!

Field Trip: Monterey Bay Aquarium

Friday, March 25th, 2011 posted by carl


Group photo after a day of fish spotting and a fantastic behind the scenes tour at the Monterey Bay Aquarium.