The student handbook for the ETC students who entered in the program in August of 2021.
Lenny Larsen is an accomplished creative director/show designer for theatrical and themed entertainment experiences. He holds a bachelor's degree in themed entertainment design and a master's degree in entertainment technology both from Carnegie Mellon University's Entertainment Technology Center (ETC).
Originally trained as a theatrical designer and director, Lenny is responsible for developing the creative vision behind more than sixty major projects including themed attractions, museums, and theatrical productions. With extensive experience and proven proficiency in the worlds of design, technology, production, and even operations, he brings a comprehensive and well-rounded background to each and every project.
Lenny has been a growing presence in the leisure and entertainment industry since 2000. From an early start in theme park operations as a performer at Walt Disney World to his most recent role leading the conception and design of numerous Landmark Entertainment Group projects around the world, Lenny is quickly earning an international reputation for his contributions to innovative and immersive entertainment experiences.
Among the countless projects Lenny has contributed to: At ETC he worked as both a creative director and show producer, developing a wide variety of attractions and museum experiences including the American Music Crossroads Center, the Carnegie Science Center, the Columbus Zoo and Aquarium, and the World's Fair for Kids. Lenny also worked with Thinkwell Design & Production to conceive and develop a first-of-its-kind interactive fountain for The Pier in Atlantic City, NJ. With Landmark Entertainment Group, Lenny conceived and directed the initial concepts for dozens of projects including the National Air & Space Museum (Moscow, Russia), the 2010 World Expo Future Pavilion (Shanghai, China), and Chongqing Safari Park (Chongqing, China).
With the launch of Next Generation Creative, Lenny and his partners Ben Buchwald and Mitch Russon hope to usher in a new generation of creative thinkers and technology wizards developing cutting-edge experiences grounded in immersive worlds and compelling stories.
Building on his passion for pushing the creative envelope and commitment to growing the next generation of the industry, Lenny was recently elected to the board of directors for the Western Division of the Themed Entertainment Association (TEA), an international organization representing creators of compelling places and experiences. He also serves on the organizing committee for the TEA's annual SATE (Storytelling, Architecture, Technology, & Experience) conference.