This week and weekend, we looked at the personas each group member developed and realized we have a lot different ideas about what change we want the player to experience than we’d thought. We are still narrowing it down more, but our current primary audience is :
- College aged individuals – all genders
- Those with an interest in the video game industry in the United States
- Those who may not know what constitutes as crunch, have crunched before through academics, and may not have many/any efficient strategies to avoid crunch
Due to the high emphasis on the transformation of our workshop, we have not spent a lot of time developing prototypes and iterating. We have been discussing what drives our audience and trying to figure out where the biggest need is (so that we can target that audience more specifically.
We have compiled two surveys. One for students pursuing a career in the game industry (our target audience), to tell us what our general target audience already knows about workplace issues. And the other is for game industry professionals, so that we can understand what they believe are the issues. This helped us not only rely on research articles and news postings.
Luckily we have a decent audience that fits our target audience very nearby; our fellow ETC peers. They are who our first batch of surveys will go out to and they will be useful for our first few prototype iterations.
