Iteration & Outreach
We spent this week implementing the received feedback on our website and flyer. Much of the website’s pages needed some work to be more readable and less blocked full of text. The flyer was recreated almost from scratch to create something that more aligned with our event’s feeling and goals. The materials are just about ready, but still require some work before they will be fully ready to go.
While we were at it, we worked on a database of contacts to reach out to when the time came. This was filled out in conjunction with our clients and contains fields for our main point of contact within an organization, who within our team was assigned to correspond with them, what our goal would be with the correspondence, as well as other various information. The database will continue to be fleshed out as we find more people relevant to contact.
Internal Branding
We switched gears a bit to work on internal branding as well this week. This process involved a lot of brainstorming, prototyping, and iteration on the part of our artists. We work-shopped a few ideas for visuals, doing our best to accurately represent our subject matter and avoid making uneducated or offensive imagery. All in all, we worked on the logo, poster, and ½ sheet for our project this week. The text for the ½ sheet in particular needed to go through a few iterations to capture the spirit of the event. The first few iterations were too dry, so we are glad to have gotten the feedback on improving it.
Research & Development
We put some work this week into researching issues relating to our event and subject matter. This was done a handful of ways. We watched an episode of Queer Eye featuring a man using a wheelchair. We researched various types of wheelchairs as well as common accessibility practices online. Perhaps most notably: we visited our prospective venue. We toured the area to look for accessibility concerns and get a feel for the area. While the venue is nice and comes with a handful of unique benefits in the proximity to so many tools, we found a few concerns as well. Namely, there is only one handicapped bathroom stall in each of the two bathrooms in the building, the doors are slightly too narrow, and some of the doors are slightly too heavy to be operated by a wheelchair-user alone. We think the space is adequate for our needs, but will require some work in mitigation of these issues.
We also attended Sabrina Culyba’s Transformational Games Framework Workshop to learn more about working on an experience that you want to affect people. From that, we came away with a better understanding of our goals with the event and also our obstacles to reach that goal. These ideas are something we will want to return to at a later point to review our work.