Carl Rosendahl is a Distinguished Professor of the Practice at the Entertainment Technology Center. Since joining the ETC in 2008, Carl has brought his extensive industry expertise and leadership to inspire the next generation of innovators in entertainment technology.
Carl earned his Bachelor of Science in Electrical Engineering from Stanford University in 1979. Combining his passions for filmmaking and technology, he founded Pacific Data Images (PDI) in 1980. Under his leadership, PDI became a pioneering force in computer animation, producing over 700 commercials and contributing visual effects to more than 70 feature films. In partnership with DreamWorks SKG, PDI co-produced the animated hit Antz and the Academy Award-winning Shrek. Carl’s contributions earned multiple Emmy Awards and a Technical Achievement Academy Award in 1998 for advancing modern filmmaking.
After selling PDI to DreamWorks in 2000, Carl served as a Managing Director at Mobius Venture Capital, focusing on technology and media investments. A founding board member of the Visual Effects Society, Carl chaired its Board of Directors from 2004 to 2006, supporting the advancement of visual effects within the industry.
In addition to teaching, Carl consults with creative, technology-based organizations, helping them navigate leadership and innovation challenges. Outside of work, he enjoys music, building projects like a functioning Lego electric guitar and outdoor activities such as fly fishing and wakeboarding. Carl’s commitment to blending creativity with technology continues to inspire ETC students and industry professionals alike.
