ETC Spinoff company Etcetera Edutainment changes name to Simcoach Games

OCTOBER 20, 2014

PITTSBURGH, PA – Etcetera Edutainment, Inc., a leader in delivering video game-based training simulations, game-based learning and “serious games” to organizations for nearly ten years, has announced that the company is now doing business under the name Simcoach Games.

Simcoach®, with reference to “simulation” learning, stands for “Simple, Interactive, Measurable” and is also the name of the company’s proprietary platform for development of games proven to drive learning and behavior change.The name captures the evolution and focus of the company of delivering serious games to the market place.

The Simcoach platform delivers learning, assessment and coaching tools to a variety of industries and focuses on key behaviors that impact an organization’s operations. Simcoach Games solutions have been used in healthcare, retail, manufacturing, government and academia, focusing on topics such as safety, productivity, ethics, cognitive exercise and customer service.

“Simcoach reflects the heart of our approach and ‘Games’ aptly describes our core expertise and the differentiator that we offer to customers who are dedicated to impactful learning and behavior change,” says Simcoach Games CEO, Jessica Trybus.

Simcoach Games, located in Pittsburgh, PA, is growing and seeks client partners interested in motivating an audience to actively learn, practice and prove knowledge and skill retention in a gaming framework.

For more information about the company, email us or visit

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