ImmerX explores the future of storytelling by transforming real-world spaces into dynamic, interactive stages using mixed-reality technology; redefining how and where stories are told, pushing the boundaries of creativity, technology, and guest interaction. We aim to craft experiences where guests don’t just observe but actively shape the story, creating meaningful engagement. This project highlights the potentials of blending realities, interactivity & agency, spatial & environmental storytelling, social & collective engagement, and dynamic evolving stories. With technological advancements, narrative media could become more dynamic, adapting to guest choices and interactions, fostering a sense of ownership and a deeper connection.
