We are Team BLACK ICE and our objective is to make a game that is easy to pick up and fun to play.

The goal is to craft an experience that is engaging for both the players and the spectators. We want to help our guests organically create moments in gameplay that they will want to share with their friends and family.

BLACK ICE is working with Electronic Arts’ Office of the Chief Creative Officer (OCCO) to develop a snowball-fight-themed family game on EA’s Connected TV platform.

Connected TV is a platform where players can use their mobile devices or tablets as controllers, and play a game together while watching it together on a shared TV screen.

It is a fascinating new platform for family gatherings and party entertainment. We are exploring more interesting mechanics to fully utilize the platform’s strength to deliver an engaging experience.