This week we went to Elizabeth Forward to learn more about their media center. It was a blast!
We learned the progress they’ve made, and it was a great experience to see how teens are happy and relaxed in the space they own. We then collected the images and wrote down our notes about how our clients can make the space better.
This week we also went to visit the marketing manager in Carnegie Library to learn their marketing strategies on teens. Below are our main takeaway:
- Teens also need to own space on social media. The importance of teen generated content -> ipad passing around libraries.
- Make the account authentic.
- Shy away from events promotion. Teens are sensitive
- The target audience is not necessary only teens. It could also be parents and educators – who can spread out the information.
- When it comes to creating a new account, the traditional marketing strategies work best. Advertising online and flyers in library.
Other than the research, we also worked on the puzzle iterations and tool development. Next week we will have our playtest in the library so we were also working on it.
