Client Profile

24 Jan 2011

WMS LogoWMS has been a leading innovator of electronic game entertainment for more than 60 years.  With an uncompromising focus on Player Driven Innovation, they combine advanced, groundbreaking technologies with engaging game content and product executions to create products that transform the player entertainment experience and elevate the casino operator’s return on investment.

From Wikipedia:

WMS Gaming’s products have reflected – and at times driven – the industry trend away from generic, mechanical slot machines and toward games that incorporate familiar intellectual properties and more creative ways to pay off. For more than a century beginning in the late 1800s, mechanical slot machine reels employed limited themes: card suits, horseshoes, bells and stars, varieties of fruit, black bars and the Liberty Bell. WMS Gaming first embellished this model with the 1996 video slot machine Reel ‘em In, which introduced multi-line and multi-coin secondary bonus pay-outs. Later, the company began licensing household brand names, beginning with its Monopoly-themed slots and continuing with themes based on The Wizard of Oz, Star Trek and Top Gun, licensed from Turner Entertainment, Hasbro, CBS Studios and Paramount Pictures, respectively.

Some of WMS Gaming’s product designs reflect the changing demographics of its industry. Younger players raised on video games often seek more challenging experiences, both physical and mental, than do women age 55 to 65–the traditional audience for slot machines. Accordingly, some of the company’s machines incorporate surround sound, flat-panel display screens and animated, full-color images.

The company also manufactures the G+ series of video reel slots, the Community Gaming family of interconnected slots, as well as mechanical reels, poker games, and video lottery terminals.

WMS Gaming technologies include:

  • Transmissive Reels gaming platform, which employs video animation that is displayed around, over and seemingly interactively with mechanical reels. The technology is based on the CPU-NXT2 operating platform.
  • CPU-NXT2 operating platform, which incorporates an Intel Pentium IV class processor, up to 2 gigabytes of random access memory, an ATI 3-D graphics chip-set, and a 40 gigabyte hard disk drive.
  • Bluebird2 gaming cabinet, which includes a dual 22-inch wide screen, high-definition displays, Bose speakers, and an illuminated printer and bill acceptor.