The student handbook for the ETC students who entered in the program in August of 2021.
Minal Bopaiah is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion (DEI) as they relate to media, marketing and communications, and organization design.
As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes an organization-wide assessment and strategic plan for Evans Consulting, a human-centered management consulting firm, and working with NPR’s news managers to design a system for diversifying news sources. She also designed and facilitated the DEI Executive Forum, a 6-month cohort learning experience for general managers in public media that would help them develop inclusive leadership skills and a strategic DEI plan for their stations. As a marketing strategist, Minal used her sophisticated understanding of unconscious bias to achieve a 1450% increase in website traffic and 50% increase in event revenues for Cook Ross, a diversity and inclusion consulting firm, while ensuring the organization did not engage in stereotyping, tokenism, or unethical patterns online.
Minal’s previous work experience includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. She also served as the International and Features Editor of Boston Metro and has worked in communications and marketing for a number of nonprofits.
Minal is a sought-after speaker, and her virtual keynote for Greater Public’s Summer Series in 2020 was attended by more than 1300 professionals in public media. Her thought leadership has been published in the Stanford Social Innovation Review and TheHill.com, and she has been a guest on several podcasts and radio shows. Her book Equity: How to Design Organizations Where Everyone Thrives was released in 2021 and is available wherever book are sold. She is also collaborating with Dr. Johnnetta Betsch Cole to publish a non-fiction book on leadership and social justice.
Minal has a B.A. in English from Bowdoin College, a Master’s degree in clinical psychology from Fordham University, and was formally trained in organizational development and change leadership at Georgetown University. She is an Advisory Board member for Dent Education, a nonprofit teaching entrepreneurship, design thinking and making to Baltimore high school students, and for Bring Change to Mind, the nonprofit started by the actress Glenn Close and her sister Jessie Close to end mental health stigma.
She lives with her family in Silver Spring, MD.
For a complete C.V, please visit https://www.linkedin.com/in/mbopaiah/