Working in conjunction with the Office of the Chief Creative Officer (OCCO) at Electronic Arts, we are developing a game, on the iPad, whose assets and data can be influenced by the product created by tEAm, headquartered in Pittsburgh. The challenge is to make a game that is completely agnostic of other media, and yet has meaningful changes occur when a player interacts with outside products. The OCCO has provided both ETC teams with a cloud server to act as an intermediary between each project’s save data. This allows future EA projects to incorporate play data from other games without requiring their respective production teams to be in constant contact throughout their global company. Through this experimentation, we will explore the evolution of interconnected gameplay.